JACOB A. GUROCK CFP® – WEALTH MANAGEMENT ADVISOR
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Jake Gurock is a Wealth Management Advisor with Centurion Wealth Management, LLC.
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Jake has experience working with professional athletes, founders, key employees, and ultra-high-net-worth families—individuals who are leaders in their respective fields.
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Throughout his career, Jake has provided advice on a broad range of financial matters, with a particular emphasis on preparing clients for significant liquidity events. Having worked extensively with professional athletes and founders, he understands that professional success does not always guarantee financial success.
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In his role, Jake coordinates tax strategy, portfolio management, financial planning, estate planning, risk management, and generational wealth transfers under a unified approach, enabling comprehensive and well-informed decision-making.
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Jake holds the Certified Financial Planner designation and has been recognized in the Financial Planning Association’s Year of You campaign.
Beyond his professional commitments, Jake is passionate about advancing the financial planning profession and supporting individuals recovering from substance use disorders.
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He has served as President of the Texas Tech University School of Financial Planning Alumni Advisory Board and as an Advisory Board Member for the Texas Tech Center for Students in Addiction Recovery, which provides scholarships to students in long-term recovery.
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Jake is particularly proud of establishing The Gurock Family Endowment, which awards an annual scholarship to a student with more than one year of continuous recovery. He is also a National Ambassador for Shatterproof, a non-profit organization dedicated to addressing the addiction crisis in the United States.​